Stop receiving unwanted phonebooks.Save trees and keep unwanted trash out of our land fills.
First - Register at YellowPagesGoesGreen.org
AND call your local directory company to opt out if you don't use the books that get dropped on your doorstep.
Opt out! (See Full Article on MSNBC)
The directory publishers listed below make it possible for you to stop receiving their books, but they don’t make it easy. None of the menu options includes “opting-out” of getting our directory. Follow this roadmap and you should get to a customer service representative who can help you.
— ATT/ Yellow Pages: 1-800-479-2977
— Verizon: 800-555-4833, press 4, then 5, then 2
— DEX: 1-877-243-8339, press 2
— Yellow Book: 1-800-929-3556, press 2
3 comments:
While the popular myth is that this industry is responsible for the neutering of forests, the reality is the Yellow Pages industry doesn’t knock down any trees for its paper!!! Let me repeat that – they don’t need to cut any trees for their paper supply. Currently, on average, most publishers are using about 40% recycled material (from the newspapers and magazines you are recycling curbside), and the other 60% comes from wood chips and waste products of the lumber industry. If you take a round tree and make square or rectangular lumber from it, you get plenty of chips and other waste. Those by-products make up the other 60% of the raw material needed. Note that these waste products created in lumber milling would normally end up in landfills. Not only that, as wood chips decompose, they emit methane, a greenhouse gas closely associated with global warming. Paper manufacturing thus puts these chips to good use.
I noticed a BIG jump in hits once I posted the opt out links. Most from Directory publishers and PR firms. Apparently they don't like it when you opt out. Too bad.
Kenc above seems to think the directory industry is doing us a favor by turning wood chips into yellow pages. LOL. That's spin if I've ever heard it.
Bring it on.
What might be more important to your readers is that most publishers won't accept third-party lists of to opt-out. We've brought this to the attention of the site you mentioned, but they persist in advising people to sign up. Your advice to go directly to the publisher is far more helpful to consumers. FYI, in 2007 US consumers referenced the print directories over 13.4 billion times, so it's important not to project your usage over the population. Opt-out if you choose, but don't asssume no one uses the books, you'd be wrong. FYI, full disclosure, I work for the industry.
Post a Comment